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| Criterion |  Business Strategy Ansoff Matrix |  Growth A/B Testing |  Business Strategy Business Model Canvas |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. |
Complexitydifferent | Low | High | Medium |
Timedifferent | 45-90 min | 1-4 Wochen | 1-2 h |
Participantsdifferent | 2-8 | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Experiment results, Decision log, Learning summary | Business Model Canvas, Assumption List, Business Hypotheses |
Tagsno overlap | GrowthStrategyMarketPortfolio | ExperimentsGrowthAnalyticsValidation | Business modelStrategyValueInnovation |
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