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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
LowMediumLow
Timedifferent
45-90 min45-90 min1-5 Tage
Participantsdifferent
2-82-5Nutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncAsync
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesA3 Report, Action Plan, Root Cause AnalysisInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
GrowthStrategyMarketPortfolio
LeanProblem solvingCoachingOperations
ValidationExperimentsDemandGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration for ABC Analysis
Operations
ABC Analysis