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Criterion
Paper illustration for Affinity Estimation.
Agile
Affinity Estimation
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
When many tasks need to be classified quickly, it sorts them by perceived effort and similarity. It reduces the effort of fine-grained estimation for large volumes.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitysame
MediumMediumMedium
Timedifferent
30-90 minMultiple workshops over several weeks60-120 min
Participantsdifferent
3-122-83-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop
Outputdifferent
Affinity Size Map, Grouped Estimates, Unclear ItemsHooked loop, Trigger map, Reward design, Ethics checkFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
EstimationBacklogRelative sizing
GrowthBehaviorRetention
GrowthRetentionConversion
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric