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| Criterion | ![]() UX Research Affinity Diagramming | ![]() UX Research User Interviews | ![]() Knowledge Modeling Knowledge Mapping |
|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 45–90 min | 30–60 min per interview | 1-3 h |
Participantsdifferent | 3-10 | 1 participant per interview | 3-12 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Interview Notes, Themes, Insight Summary | Knowledge Map, Critical Knowledge Areas, Transfer Plan |
Tagsno overlap | SynthesisQualitativeRoot cause | QualitativeResearchCustomerDiscovery | KnowledgeMappingRisk |
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