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| Criterion |  UX Research Affinity Diagramming |  UX Research User Interviews |  Product Strategy Impact Mapping |
|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 45–90 min | 30–60 min per interview | 45-90 min |
Participantsdifferent | 3-10 | 1 participant per interview | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Interview Notes, Themes, Insight Summary | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | SynthesisQualitativeRoot cause | QualitativeResearchCustomerDiscovery | OutcomesStrategyBehaviorPlanning |
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