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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Storytelling
Facilitation
Storytelling
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
LowMediumLow
Timedifferent
45–90 min45-120 min30–60 min
Participantsdifferent
3-101-64-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areasNarrative Outline, Key Message, Story ArcEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
SynthesisQualitativeRoot cause
CommunicationNarrativeStakeholdersFacilitation
SynthesisQualitativeWorkshop
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Architecture Communication Canvas method illustration showing its working structure
Architecture
Architecture Communication Canvas
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration of the Consensus Workshop working structure.
Facilitation
Consensus Workshop