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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.
Complexitydifferent
LowMediumMedium
Timedifferent
45–90 min30-60 min je Interview30-60 min je Interview
Participantsdifferent
3-105-10 Interviews5-12 Interviews
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Theme clusters, Insight statements, Opportunity areasSolution Feedback, Objection List, Validation NotesProblem Evidence, Risk Notes, Customer Segments
Tagsno overlap
SynthesisQualitativeRoot cause
ValidationInterviewsPrototype
DiscoveryInterviewsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas