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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
LowMediumLow
Timedifferent
45–90 min30-60 min je Interview30–60 min
Participantsdifferent
3-105-12 Interviews4-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop
Outputdifferent
Theme clusters, Insight statements, Opportunity areasProblem Evidence, Risk Notes, Customer SegmentsEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
SynthesisQualitativeRoot cause
DiscoveryInterviewsValidation
SynthesisQualitativeWorkshop
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test