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| Criterion |  UX Research Affinity Diagramming |  UX Research Personas |  UX Research Customer Journey Mapping |
|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 45–90 min | 1-3 Tage | 2-4 h |
Participantsdifferent | 3-10 | Internes Team | 4-10 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Persona Profiles, Needs Summary, Scenario Notes | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | SynthesisQualitativeRoot cause | ResearchCustomerSynthesis | JourneyServiceService design |
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