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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for Causal Factor Analysis.
Operations
Causal Factor Analysis
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.For an event with a complicated course, the method breaks down the contributing factors along the timeline. It shows how conditions, decisions, and reactions together produce a course of events.
Complexitydifferent
LowMediumHigh
Timedifferent
45–90 min1-3 Tage2-6 h
Participantsdifferent
3-10Internes Team3-10
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Theme clusters, Insight statements, Opportunity areasPersona Profiles, Needs Summary, Scenario NotesEvent Timeline, Causal Factor Chart, Cause List, Corrective Actions
Tagsno overlap
SynthesisQualitativeRoot cause
ResearchCustomerSynthesis
CausalityIncidentRoot causeTimeline
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of Barrier Analysis with its method-specific working model.
Operations
Barrier Analysis
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree