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| Criterion |  UX Research Affinity Diagramming |  Product Discovery Opportunity Scoring |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 45–90 min | 60-120 min | 30–60 min per interview |
Participantsdifferent | 3-10 | 3-6 | 1 participant per interview |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Opportunity Score Table, Top Outcomes | Interview Notes, Themes, Insight Summary |
Tagsno overlap | SynthesisQualitativeRoot cause | PrioritizationDiscoveryOutcomesNeeds | QualitativeResearchCustomerDiscovery |
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