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| Criterion |  UX Research Affinity Diagramming |  Product Discovery Opportunity Interview |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 45–90 min | 30-60 min je Interview | 20-35 min |
Participantsdifferent | 3-10 | 5-12 Interviews | 1-5 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Interview Notes, Opportunity Themes, Customer Quotes | Test Card with a pre-set threshold |
Tagsno overlap | SynthesisQualitativeRoot cause | DiscoveryInterviewsOpportunityCustomer | ExperimentsValidationDiscoveryHypothesis |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
