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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper mind map with a central course onboarding question, colored main branches, keywords and cross-links.
Facilitation
Mind Mapping
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
LowLowMedium
Timedifferent
45–90 min15-45 min30-60 min je Interview
Participantsdifferent
3-101-105-12 Interviews
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Theme clusters, Insight statements, Opportunity areasMind Map, Topic Clusters, Open QuestionsInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
SynthesisQualitativeRoot cause
BrainstormingIdeasMappingStructureFacilitation
DiscoveryInterviewsOpportunityCustomer
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of several people silently writing ideas and passing sheets around with arrows.
Innovation
Brainwriting
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree