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| Criterion |  UX Research Affinity Diagramming |  Product Discovery Kano Model |  Product Discovery Opportunity Interview |
|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 45–90 min | 1-2 Tage | 30-60 min je Interview |
Participantsdifferent | 3-10 | 10-50 | 5-12 Interviews |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Kano Matrix, Feature Classes, Priority Themes | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | SynthesisQualitativeRoot cause | SatisfactionPrioritizationCustomer | DiscoveryInterviewsOpportunityCustomer |
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