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| Criterion |  UX Research Affinity Diagramming |  Product Discovery Jobs to Be Done |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 45–90 min | 1-3 Wochen | 30–60 min per interview |
Participantsdifferent | 3-10 | 5-12 Interviews | 1 participant per interview |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Job Stories, Outcome Statements, Opportunity List | Interview Notes, Themes, Insight Summary |
Tagsno overlap | SynthesisQualitativeRoot cause | CustomerOutcomesNeeds | QualitativeResearchCustomerDiscovery |
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