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| Criterion |  UX Research Affinity Diagramming |  Product Discovery Jobs to Be Done |  Product Discovery Opportunity Interview |
|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 45–90 min | 1-3 Wochen | 30-60 min je Interview |
Participantsdifferent | 3-10 | 5-12 Interviews | 5-12 Interviews |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Job Stories, Outcome Statements, Opportunity List | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | SynthesisQualitativeRoot cause | CustomerOutcomesNeeds | DiscoveryInterviewsOpportunityCustomer |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
