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| Criterion |  UX Research Affinity Diagramming |  Product Discovery Jobs to Be Done |  UX Design Customer Journey Canvas |
|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 45–90 min | 1-3 Wochen | 1-3 h |
Participantsdifferent | 3-10 | 5-12 Interviews | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Job Stories, Outcome Statements, Opportunity List | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | SynthesisQualitativeRoot cause | CustomerOutcomesNeeds | JourneyCustomerService designCanvas |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
