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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A paper-based illustration representing C4 Model with its core stages and visible working result.
Architecture
C4 Model
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.The C4 Model makes a system legible across several resolution levels, from context down to code. It suits situations where different audiences need to understand the same architecture from different altitudes.
Complexitydifferent
LowMediumLow
Timedifferent
45–90 min2-4 h1-4 h
Participantsdifferent
3-104-101-5
Formatdifferent
WorkshopWorkshopWorkshop + async
Outputdifferent
Theme clusters, Insight statements, Opportunity areasJourney Map, Pain-point List, Opportunity BacklogContext Diagram, Container Diagram, Component Diagram
Tagsno overlap
SynthesisQualitativeRoot cause
JourneyServiceService design
ArchitectureCommunicationVisualization
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Architecture Communication Canvas method illustration showing its working structure
Architecture
Architecture Communication Canvas
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Empathy Mapping
UX Research
Empathy Mapping