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| Criterion |  UX Research Affinity Diagramming |  UX Research Customer Journey Mapping |
|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | Low | Medium |
Timedifferent | 45–90 min | 2-4 h |
Participantsdifferent | 3-10 | 4-10 |
Formatsame | Workshop | Workshop |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | SynthesisQualitativeRoot cause | JourneyServiceService design |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
