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| Criterion |  UX Research Affinity Diagramming |  Product Discovery Fake Door Test |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 45–90 min | 1-5 Tage | 30–60 min per interview |
Participantsdifferent | 3-10 | Nutzertraffic | 1 participant per interview |
Formatdifferent | Workshop | Async | Workshop + async |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Click Data, Interest Signal, Learning Decision | Interview Notes, Themes, Insight Summary |
Tagsno overlap | SynthesisQualitativeRoot cause | ValidationExperimentsDemandDiscovery | QualitativeResearchCustomerDiscovery |
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