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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a participant using a prototype while an observer takes notes beside a highlighted usability issue.
UX Research
Usability Testing
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down.
Complexitydifferent
LowLowMedium
Timedifferent
45–90 min30–60 min1-2 h je Session
Participantsdifferent
3-104-8Based on research question
Formatdifferent
WorkshopWorkshopWorkshop + async
Outputdifferent
Theme clusters, Insight statements, Opportunity areasEmpathy Map, Assumptions List, Research GapsUsability Issues, Severity List, Recommendations
Tagsno overlap
SynthesisQualitativeRoot cause
SynthesisQualitativeWorkshop
ValidationUXPrototype
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
First-click Testing method illustration showing its working structure
UX Research
First-click Testing
Paper illustration for Risk Storming.
Architecture
Risk Storming
Paper illustration for Solution Interview
Product Discovery
Solution Interview