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Criterion
Affinity Diagramming
UX Research
Affinity Diagramming
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
LowHighLow
Timedifferent
45–90 min1 Tag bis mehrere Wochen1-2 h
Participantsdifferent
3-104-102-8
Formatdifferent
WorkshopWorkshopWorkshop + async
Outputdifferent
Theme clusters, Insight statements, Opportunity areasProblem Statement, Prototype, Test LearningsDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
SynthesisQualitativeRoot cause
InnovationPrototypeResearch
StrategyDecisionAssumptionsHypothesis
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Paper illustration of a Business Model Canvas with nine connected compartments, a few notes and symbols for customers, delivery and economic relationships.
Business Strategy
Business Model Canvas
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method