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| Criterion | ![]() UX Research Affinity Diagramming | ![]() UX Design Customer Journey Canvas | ![]() Operations MORT Analysis |
|---|---|---|---|
Purposedifferent | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | For a safety-relevant event or a system with high protection requirements, the method examines where controls failed. It exposes both technical and organizational gaps. |
Complexitydifferent | Low | Medium | High |
Timedifferent | 45–90 min | 1-3 h | Mehrere Tage bis Wochen |
Participantsdifferent | 3-10 | 3-10 | 2-6 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Theme clusters, Insight statements, Opportunity areas | Customer Journey Canvas, Pain Points, Experience Opportunities | MORT Worksheets, Findings per Branch, Corrective Actions, Systemic Recommendations |
Tagsno overlap | SynthesisQualitativeRoot cause | JourneyCustomerService designCanvas | Root causeSafetySystemicIncident |
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