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| Criterion |  Architecture Architecture Decision Record |  Growth Funnel Analysis |  Growth Hooked Model |
|---|---|---|---|
Purposedifferent | An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 15-45 min | 1-3 h | Multiple workshops over several weeks |
Participantsdifferent | 1-3 | 1-5 | 2-8 |
Formatdifferent | Async | Async | Workshop + async |
Outputdifferent | ADR File, Decision Log, Rationale | Funnel report, Drop-off analysis, Optimization hypotheses | Hooked loop, Trigger map, Reward design, Ethics check |
Tagsno overlap | ArchitectureRationaleDocumentationGovernance | AnalyticsConversionGrowth | GrowthBehaviorRetention |
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