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| Criterion |  Architecture Architecture Decision Record |  Growth Funnel Analysis |  Growth Flywheel |
|---|---|---|---|
Purposedifferent | An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 15-45 min | 1-3 h | 60-120 min |
Participantsdifferent | 1-3 | 1-5 | 3-8 |
Formatdifferent | Async | Async | Workshop |
Outputdifferent | ADR File, Decision Log, Rationale | Funnel report, Drop-off analysis, Optimization hypotheses | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | ArchitectureRationaleDocumentationGovernance | AnalyticsConversionGrowth | GrowthRetentionConversion |
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