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| Criterion |  Growth A/B Testing |  Innovation TRIZ |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | High | High | Low |
Timedifferent | 1-4 Wochen | 1-4 h | 20-35 min |
Participantsdifferent | 1-6 | 2-8 | 1-5 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Contradiction Statement, Inventive Principles, Solution Concepts | Test Card with a pre-set threshold |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | InnovationProblem solvingContradictionsCreativity | ExperimentsValidationDiscoveryHypothesis |
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