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| Criterion |  Growth A/B Testing |  Innovation TRIZ |  Innovation Design Thinking |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitysame | High | High | High |
Timedifferent | 1-4 Wochen | 1-4 h | 1 Tag bis mehrere Wochen |
Participantsdifferent | 1-6 | 2-8 | 4-10 |
Formatdifferent | Async | Workshop + async | Workshop |
Outputdifferent | Experiment results, Decision log, Learning summary | Contradiction Statement, Inventive Principles, Solution Concepts | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | InnovationProblem solvingContradictionsCreativity | InnovationPrototypeResearch |
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