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| Criterion |  Growth A/B Testing |  Business Strategy Three Horizons |  Product Strategy DIBB |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | High | Medium | Low |
Timedifferent | 1-4 Wochen | Halbtags-Workshop, dann iterativ | 1-2 h |
Participantsdifferent | 1-6 | 3-12 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | StrategyInnovationPortfolioForesight | StrategyDecisionAssumptionsHypothesis |
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