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Criterion
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for 3-Circle Venn Diagram
Facilitation
3-Circle Venn Diagram
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When three perspectives matter at the same time, a Three-Circle Venn Diagram shows the overlaps and remainders precisely. It makes visible where shared effect arises and where only a partial perspective applies.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
HighLowMedium
Timedifferent
1-4 Wochen15-45 min45-60 min
Participantsdifferent
1-62-82-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + async
Outputdifferent
Experiment results, Decision log, Learning summaryVenn Diagram, Overlap Notes, DifferentiatorsAssumption map, Test backlog, Risk ranking
Tagsno overlap
ExperimentsGrowthAnalyticsValidation
ComparisonFacilitationAlignment
AssumptionsRiskExperimentsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing