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| Criterion |  Growth A/B Testing |  Innovation Starbursting |  Product Discovery Fake Door Test |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | High | Low | Medium |
Timedifferent | 1-4 Wochen | 30-60 min | 1-5 Tage |
Participantsdifferent | 1-6 | 3-10 | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | Star-Shaped Question Map, Question List, Assumption List | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | BrainstormingIdeationWorkshopDiscovery | ValidationExperimentsDemandDiscovery |
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