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| Criterion |  Growth A/B Testing |  Innovation Starbursting |  Innovation Design Charrette |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list. | In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space. |
Complexitydifferent | High | Low | Medium |
Timedifferent | 1-4 Wochen | 30-60 min | Halber Tag bis mehrere Tage |
Participantsdifferent | 1-6 | 3-10 | 10-50 |
Formatdifferent | Async | Workshop + async | Workshop |
Outputdifferent | Experiment results, Decision log, Learning summary | Star-Shaped Question Map, Question List, Assumption List | Sketches and Concepts, Consolidated Solution Sketch, Prioritized Direction |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | BrainstormingIdeationWorkshopDiscovery | BrainstormingWorkshopCollaborationIdeation |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
