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| Criterion |  Growth A/B Testing |  Product Discovery Problem Interview |
|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. |
Complexitydifferent | High | Medium |
Timedifferent | 1-4 Wochen | 30-60 min je Interview |
Participantsdifferent | 1-6 | 5-12 Interviews |
Formatdifferent | Async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Problem Evidence, Risk Notes, Customer Segments |
Tags1 shared | ExperimentsGrowthAnalyticsValidation | DiscoveryInterviewsValidation |
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