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| Criterion |  Growth A/B Testing |  Product Discovery Outcome-Driven Innovation |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | High | High | Low |
Timedifferent | 1-4 Wochen | Mehrere Wochen | 20-35 min |
Participantsdifferent | 1-6 | 2-6 researchers plus sample | 1-5 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Test Card with a pre-set threshold |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | OutcomesInnovationResearchQuantitative | ExperimentsValidationDiscoveryHypothesis |
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