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| Criterion |  Growth A/B Testing |  Product Discovery Outcome-Driven Innovation |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitydifferent | High | High | Medium |
Timedifferent | 1-4 Wochen | Mehrere Wochen | 1-2 Wochen pro Iteration |
Participantsdifferent | 1-6 | 2-6 researchers plus sample | 2-6 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | OutcomesInnovationResearchQuantitative | ExperimentsValidationDiscoveryAssumptions |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
