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| Criterion |  Growth A/B Testing |  Product Strategy Impact Mapping |  Growth Growth Experiment |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | 1-4 Wochen | 45-90 min | 1-2 Wochen |
Participantsdifferent | 1-6 | 3-8 | 1-6 |
Formatdifferent | Async | Workshop | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Impact Map, Outcome Hypotheses, Delivery Options | Experiment card, Result summary, Next bet |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | OutcomesStrategyBehaviorPlanning | MarketingGrowthExperimentsLearning |
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