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| Criterion |  Growth A/B Testing |  Innovation Brainstorming |  Innovation Starbursting |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list. |
Complexitydifferent | High | Low | Low |
Timedifferent | 1-4 Wochen | 30-60 min | 30-60 min |
Participantsdifferent | 1-6 | 4-12 | 3-10 |
Formatdifferent | Async | Workshop | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Idea pool, Theme clusters, Shortlist | Star-Shaped Question Map, Question List, Assumption List |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | BrainstormingIdeationCreativityWorkshopDivergence | BrainstormingIdeationWorkshopDiscovery |
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