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| Criterion |  Growth A/B Testing |  Product Discovery Assumption Mapping |  UX Research Empathy Mapping |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | High | Medium | Low |
Timedifferent | 1-4 Wochen | 45-60 min | 30–60 min |
Participantsdifferent | 1-6 | 2-8 | 4-8 |
Formatdifferent | Async | Workshop + async | Workshop |
Outputdifferent | Experiment results, Decision log, Learning summary | Assumption map, Test backlog, Risk ranking | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskExperimentsValidation | SynthesisQualitativeWorkshop |
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