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| Criterion |  Growth A/B Testing |  Architecture Architecture Inception Canvas |  Architecture Architecture Decision Record |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Architecture Inception Canvas bundles the first architecture questions into a compact decision picture. It fits when an initiative is still in motion but still needs clear guardrails. | An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable. |
Complexitydifferent | High | Low | Low |
Timedifferent | 1-4 Wochen | 1-2 h | 15-45 min |
Participantsdifferent | 1-6 | 3-8 | 1-3 |
Formatdifferent | Async | Workshop | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | Inception Canvas, Risks, Goal List, Open Questions | ADR File, Decision Log, Rationale |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | AlignmentArchitectureCanvas | ArchitectureRationaleDocumentationGovernance |
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