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| Criterion |  Growth A/B Testing |  Business Strategy Ansoff Matrix |  Architecture Architecture Decision Record |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable. |
Complexitydifferent | High | Low | Low |
Timedifferent | 1-4 Wochen | 45-90 min | 15-45 min |
Participantsdifferent | 1-6 | 2-8 | 1-3 |
Formatdifferent | Async | Workshop + async | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | Ansoff Matrix, Growth Options, Risk Notes | ADR File, Decision Log, Rationale |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | GrowthStrategyMarketPortfolio | ArchitectureRationaleDocumentationGovernance |
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