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| Criterion | ![]() Facilitation 1-2-4-All | ![]() Product Discovery Jobs to Be Done | ![]() Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 10-20 min | 1-3 Wochen | 1-2 h |
Participantsdifferent | 4-100+ | 5-12 Interviews | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Idea List, Shared Insights, Emergent Themes | Job Stories, Outcome Statements, Opportunity List | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | FacilitationInclusionIdeation | CustomerOutcomesNeeds | AlignmentStakeholdersStrategyFacilitation |
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