Turns target groups, value, goals, and priorities into a tangible result by collecting initiatives, estimating reach, and calculating scores.
Core question: Which initiative delivers the greatest expected outcome per invested effort, and where is estimation uncertainty so high that the order says little?
Decision methodMethod form: Decision method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
30-60 min
2-10
Run sheet · visual · session plan
Details
Decision MakingCategory: Decision Making. Describes the method's domain of use.
Turns options, criteria, and risks into a tangible result by listing options, defining criteria, and checking result and sensitivity.
Core question: Which option achieves the highest weighted score, and which sensitivity cases influence the recommendation?
Decision methodMethod form: Decision method. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
45-90 min
2-8
Run sheet · visual · session plan
Details
Product StrategyCategory: Product Strategy. Describes the method's domain of use.
Moves target group, value, goals, and priorities toward a concrete result through "prepare the idea backlog", "define scales for I, C, and E", and "select top ideas for testing or building".
Core question: Which ideas give us the highest learning rate per effort and which should we intentionally exclude?
Decision methodMethod form: Decision method. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.