concepts

Turns user actions, touchpoints, and product concepts into a tangible result by defining a scenario, sketching key scenes, and refining the concept.

Core question: How does the persona experience the scenario frame by frame, and which assumptions about context, behavior and expectations become visible?

30-90 min

1-8

Clarifies concepts, relationships, and rules by framing the focus question, gathering concepts, and checking gaps and contradictions.

Core question: Which concepts belong to the focus question, how are they semantically related, and where do knowledge gaps or contradictions appear?

1-2 h

1-8