The explorer evaluates methods by goal, phase, team size, time window, format, and complexity. The rules stay transparent so the selection remains understandable.
Quantifies customer desired outcomes for a job and identifies underserved needs as innovation opportunities.
Which desired outcomes are important and insufficiently fulfilled for which customer segments, and where is the largest quantitative innovation lever?
Category Product Discovery matches the goal
Matches the goal: discovery, customer
Fits the discovery phase
Suitable for your team size
Clarifies customer problems, solution ideas, and evidence by framing an opportunity hypothesis, recruiting participants, and turning insights into opportunities.
Which situations, blockers, and coping strategies indicate whether the opportunity hypothesis is real and relevant for the target group?
Category Product Discovery matches the goal
Matches the goal: discovery, customer
Fits the discovery phase
Suitable for your team size
Turns observations, needs, and patterns into a tangible result by defining research goals, recruiting participants, and sharing insights.
How do users behave in real situations, which motives drive them, and which pain points should shape discovery or design decisions?
Category UX Research matches the goal
Matches the goal: discovery, customer
Fits the discovery phase
Suitable for your team size