The explorer evaluates methods by goal, phase, team size, time window, format, and complexity. The rules stay transparent so the selection remains understandable.
Ranking points compare relevance to your goal, not a probability of success. Time and group size are assessed separately. Unknown or overlapping ranges require your review.
Or take the proven path for this goal:Plan and Evaluate UX Research4 methods as a workflowOpen playbook
Bundles phases, emotions, and pain points along a journey to prioritize opportunities and critical moments.
How does this group experience the chosen scenario across its phases, and where would learning or improvement help?
Category UX Research matches the goal
Matches the goal: Journey, Service design
Arranges phases, touchpoints, pain points, and opportunities along a journey to name experience gaps.
What does the customer do, think, and feel across this journey?
Category UX Design matches the goal
Matches the goal: Journey, Customer
Condenses research into solid profiles, needs, and scenarios so teams classify user groups consistently.
Which recurring needs and behaviors must decisions account for, and who is not represented by the current evidence?
Category UX Research matches the goal
Matches the goal: Research, Customer