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| Criterion |  Innovation Worst Possible Idea |  Innovation Design Thinking |  Innovation Morphological Analysis |
|---|---|---|---|
Purposedifferent | For a seemingly familiar problem with paralyzing seriousness, the method dissolves pressure and fear of judgment. It deliberately makes failure pictures extreme, so hidden assumptions become visible faster. This clarifies what a workable path should avoid. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Low | High | Medium |
Timedifferent | 20-45 min | 1 Tag bis mehrere Wochen | 1-3 h |
Participantsdifferent | 3-12 | 4-10 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Bad Idea List, Reframed Concepts, Idea Shortlist | Problem Statement, Prototype, Test Learnings | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | IdeationCreativityDivergence | InnovationPrototypeResearch | IdeationInnovationCreativity |
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