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| Criterion |  Innovation Worst Possible Idea |  Delivery Communication Plan |  Innovation Morphological Analysis |
|---|---|---|---|
Purposedifferent | For a seemingly familiar problem with paralyzing seriousness, the method dissolves pressure and fear of judgment. It deliberately makes failure pictures extreme, so hidden assumptions become visible faster. This clarifies what a workable path should avoid. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 20-45 min | 45-90 min | 1-3 h |
Participantsdifferent | 3-12 | 2-6 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Bad Idea List, Reframed Concepts, Idea Shortlist | Communication Plan, Channel Matrix, Message Cadence | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | IdeationCreativityDivergence | CommunicationStakeholdersDeliveryPlanning | IdeationInnovationCreativity |
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