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| Criterion |  Product Discovery Working Backwards |  Business Strategy VMGS |  Product Strategy KPI Tree |
|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 2-4 h | 90-180 min initial, dann laufend |
Participantsdifferent | 2-6 | 3-12 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Vision Statement, Mission Statement, Goals, Strategies | KPI Tree, Owner List |
Tagsno overlap | VisionNarrativeAlignment | VisionGoalsStrategy | MetricsStrategyAlignmentMeasurement |
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