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| Criterion |  Product Discovery Working Backwards |  Product Strategy SMART Goals |  Product Strategy Product Vision Board |
|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 4-8 h, mehrere Iterationen | 15-30 min | 1-2 h |
Participantsdifferent | 2-6 | 1-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | SMART Goal, Measurement Note, Deadline | Product Vision Board, Vision Statement, Assumptions and Validation Questions |
Tags1 shared | VisionNarrativeAlignment | GoalsPlanningMeasurementAlignment | VisionCanvasStrategyAlignment |
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