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| Criterion |  Product Discovery Working Backwards |  Innovation Rapid Ideation |
|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. |
Complexitydifferent | Medium | Low |
Timedifferent | 4-8 h, mehrere Iterationen | 5-20 min |
Participantsdifferent | 2-6 | 1-20 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Ideenpool, Roh-Shortlist, Cluster |
Tagsno overlap | VisionNarrativeAlignment | BrainstormingIdeationDivergenceSpeed |
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