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| Criterion |  Product Discovery Working Backwards |  Innovation Morphological Analysis |  Innovation Rolestorming |
|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When a search for ideas stalls, switching roles helps people step outside their own perspective and activate new logics of action. The method reduces habit because contributions arise from a different stance. This brings unfamiliar, often fitting solution approaches into play. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 4-8 h, mehrere Iterationen | 1-3 h | 30-60 min |
Participantsdifferent | 2-6 | 2-8 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Morphological Box, Concept Combinations, Idea Shortlist | Rollenkarten, Ideenpool pro Rolle, Konsolidierte Shortlist |
Tagsno overlap | VisionNarrativeAlignment | IdeationInnovationCreativity | BrainstormingIdeationCreativity |
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